Tag Archive: Hillary Clinton


Negative campaign ads never sit well with viewers but it does bring some interesting issues to light. Although the public generally despises this tactic it is increasingly popular with candidates and thought to be highly effective.

This election the mudslinging started when Hillary Clinton released a commercial knocking Barrack Obama refused to debate her in Wisconsin. Obama has for the most part has taken the high road against Hillary Clinton. Clinton has used various negative tactics from associating Barrack with Muslim groups, portraying him as a radical, and exposing dealing with NAFTA after he previously criticized the trade agreement in a debate.

The reports concerning NAFTA may have hurt Barrack in Tuesday’s caucuses and primary elections. The results lead Clinton to believe the two maybe running on a joint ticket, with her as the top runner.

A survey from the Project on Campaign Conduct showed that viewers are weary of negative campaigns and tend to distrust politicians (big surprise there).

  • 59% believe that all or most candidates deliberately twist the truth.
  • 39% believe that all or most candidates deliberately lie to voters.
  • 43% believe that most or all candidates deliberately make unfair attacks on their opponents. Another 45% believe that some candidates do.
  • 67% say they can trust the government in Washington only some of the time or never.ObamaClinton
  • 87% are concerned about the level of personal attacks in today’s political campaigns.

Voters hate the prospect of these ads but unfortunately they have been proven time and again to be highly effective. UCLA professor of Psychiatry, Dr. Marco Iacoboni completed brain imaging research from the 2004 presidential campaign. The results showed that viewers lost empathy for the candidate they supported once the person was attacked.

I can’t have an article on political ads and not at least link to the most controversial political ad, this one dates back to the Johnson vs. Goldwater from 1964. I think this one relates heavily to the Clinton ad posted above. -Same strategy just 44 years later.

SNLDebateSaturday Night Live’s debate sketch featuring a furious Clinton and idolized Obama brought up controversy for the candidates and the show. SNL came back on the air after a three month hiatus due the the writer’s strike. The SNL cast proved they were ready to jump right into the political scene.

The democratic race is really close and may have candidates looking for every opportunity to state their case. Senator Hillary Clinton used an SNL skit as an example of how the media presents a bias toward Obama. Clinton felt she was not receiving equal treatment at the debate held in Texas this month. Clinton told moderators, “In the last several debates I seem to get the first question all the time, I don’t mind. I’ll be happy to field it. I just find it curious if anybody saw `Saturday Night Live,’ maybe we should ask Barack if he’s comfortable and needs another pillow.” The Daily Show took it a step further this week when they joked that Clinton’s paranoia was not wrong as they reported from Anti-Hillary HQ.

Tina FeySNL tried to level the playing field when host Tina Fey pledged her support for Clinton. Fey stated that while Hillary may be considered a bitch, “Bitches got things done, yo, and that’s why Hillary would be a good president. So I’m sayin, it’s not too late, Texas and Ohio, get on board! Bitch is the new black!”

The idea of media bias may have to do with celebrities sharing their opinions with the press. Obama has definitely rallied a lot of celebrity backing. Everyone from Oprah Winfrey, Matt Damon and comedian Stephen Colbert have pledged their support along with a slew of others. While Hillary has her own list of supporters she also sports a short list of celebrities willing to come out against her for her stance on the Iraq war. I expect (and hope) voters rely more on a candidate’s presentation or stance on a particular issue than celebrity testimony. I am sure celebrity endorsements makes a difference to some though. It may simply be a matter of exposure. Celebrities can reach an audience not normally tuning into debates or the nightly newscast. It is like the old saying, ‘no press is bad press’.

FredSNL is also in the forefront for casting actor Fred Armisen from Chicago in the role of Obama. The choice has some viewers up in arms. Bloggers argue that the role should have gone to one of the casts many black actors.

The media backlash is a bit of a surprise considering this is a common trend for SNL. Darrell Hammond played Reverend Jesse Jackson and Billy Crystal was cast as Sammy Davis Jr. Crystal’s impersonation is considered the most flawless in SNL history.

This is just SNL up to their old tricks. Is it wrong? -Probably. Is it offensive? -To some. I’d be really interested to hear what people had to say about his performance and whether the actor’s race really makes a difference.