Companies like Dove have started using “real” models in their advertising campaigns. The ads hope to change the standards of beauty placed on young girls who may feel encouraged to develop eating disorders or other emotional problems in order to fit these standards. It is still up in the air whether these ads have a direct effect on teens or whether other social factors weigh more. Dove is not the first company to try this route, just the first to make it last.

Dove is doing a commendable job making sure this does turn out to be a joke. They proved they were serious by taking it a step further than most companies by initiating a self-esteem fund. Women are responding positively to this campaign and hope it encourages other companies to follow suit.Klein

In the past, designers like Calvin Klein have used the same tactic. It was good that he quit using addict-looking models and half dressed children. Robert Triefus, then Senior Vice President of Communications at Calvin Klein told viewers, “We’re just reflecting real people, being honest, being independent, being real. We chose them for being themselves. They represent a generation”. Though they got the message right the ads were offensive to some and showed the real models in demeaning ways.

Rules in other countries have been changing on a national level. Countries like Spain, Brazil and the city of Milan, Italy took steps to ban ultra skinny models in 2006. The changes came after three anorexic models died that year.

NY considered banning unhealthy models last February for the New York Fashion Week. It appears nothing came of those plans though.

Glamour magazine feels they have an influence on teen’s body image and a responsibility to show women of varying sizes. “We do not run photos of anybody in the magazine who we believe to be at an unhealthy weight. We frequently feature women of all different sizes. We all know that you can look fabulous in clothes without being a size 2.”