Jon Stewart did a decent job at the 80th annual Oscars last night but certain segments made me wonder if some of the sketches were built in plugs.youtube-iphone.jpg

Jon Stewart had some funny moments at the Academy Awards. He nailed a lot of jokes, excelling of course with his trademark political humor. He was gracious during the ceremony. He even ushered singer Marketa Irglova back on stage for her acceptance speech for the song “Falling Away” from Once after she was abruptly cut off.

He seemed quite taken back by new technologies though. Stewart was featured watching Lawrence of Arbia on his iPhone. He battled 11-year old singer, Jamia Simone Nash, from August Rush in a game of Wii Sports tennis.

Engadget readers are left to debate whether the skits were merely a paid for advertisements or a celebration of new technology and pop culture.

The iPhone may have been a tool to make fun of some of the petty arguements that were center stage during the writer’s strike. Essentially studios and writers were fighting over profits from downloads that may end up on iPhone’s 4 1/2 by 2 1/2 inch screen.

Neither Nintendo or Apple were official sponsors of the Academy Awards. A list of sponsors included American Express, Coca-Cola, General Motors, L’Oréal, Mars, Mastercard, McDonald’s, J.C. Penney, ad firm Procter & Gamble, and Unilever. I am curious how Apple and Nintendo managed to sneak their way on the show.

I guess, good for them. They got the perfect promotion spot and waived the reported $1.8 million advertising fee. The commercials during the Oscars are only second to the Super Bowl in price.

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